Independent product / flagship case study
Idle Guilds
A live closed-alpha idle MMO with deterministic progression, a shared economy, and coding agents used for narrowly specified changes followed by separate review.
Read the case studyStaff engineering · Applied AI · Product development
Engineering leader. Hands-on AI builder.
I design and ship reliable platforms, build practical AI tooling, and help teams adopt it without lowering the bar for security, correctness, or maintainability.
Available for staff-level roles, advisory work, and selective collaborations
10+ yearsBuilding production software across consulting, global commerce, and independent products.
3+ yearsLeading engineers, setting technical direction, and improving how teams ship.
13 countriesLed a shared commerce-platform launch spanning 27+ localised experiences.
Selected work
The work behind the outcome.
Three case studies covering the constraints, trade-offs, and evidence behind the result.
Independent product / Unity
LandSlicer
An iOS and Android strategy game built with a Unity workflow that pairs coding agents with screenshot review, localisation, asset production, and store delivery.
Read the case study
Engineering leadership / international commerce
EMEA commerce platform
How I built the engineering organisation and shared platform practices behind reliable launches across 13 countries and 27+ locales.
Read the case studyCapability map
What I work on.
The tools change. These are the engineering problems I keep returning to.
01
Applied AI
Coding agents, open-weight model evaluation, and multimodal systems tested on real product work.
See related work02
Platform engineering
International platforms, edge performance, observability, and reliable delivery across markets.
See related work03
Leadership & DevEx
Technical direction, team design, and developer practices that still work under delivery pressure.
See related work04
Product craft
Independent products carried from product decisions and architecture through release and operations.
See related workField notes
Notes from the work.
Short accounts of experiments in coding agents, model evaluation, product systems, and web performance.
Making Unity legible to coding agents
How I give coding agents enough access to inspect a Unity change, see the rendered result, and repair obvious mistakes before review.
Read field noteA risk-tiered approach to AI adoption
A practical way to vary specifications, review, and access according to the cost of getting an AI-assisted change wrong.
Read field noteA reviewable multimodal production pipeline
How I organise generated 2D, 3D, audio, voice, and video as a traceable production process rather than a collection of one-off prompts.
Read field noteEvaluating open-weight models after fine-tuning
How I compare LoRA adapters for Qwen, Llama, and Mistral against a held-out task set, an explicit baseline, and the realities of serving them.
Read field noteOpen practice
Public development activity.
A 52-week view of public work on GitHub. It provides context, not a measure of output or impact.
Public development
GitHub activity
Monthly totals
- July 20250
- August 20257
- September 20250
- October 20250
- November 20250
- December 20250
- January 20261
- February 20260
- March 20261
- April 20260
- May 20260
- June 20260
- July 20263
About
I stay close to the code while improving the team and platform conditions that make good engineering repeatable.
Over the past decade, that has included growing an EMEA engineering organisation, evolving international commerce platforms, building AI-assisted development loops, and operating independent products from architecture to incident response.
More about how I work