01
Evidence over claims
I test new tools on bounded, observable work. Trust comes from repeatable results and known failure modes.
About
The work around the software matters.
I’m a staff engineer and engineering leader based in the Netherlands. My work spans applied AI, developer experience, international platforms, and independent products.
I do my best work when the technical path is uncertain and the team still needs a dependable result.
I’ve grown an EMEA engineering organisation, delivered international commerce platforms, introduced AI-enabled engineering practices, and built products where I own the path from architecture to operations. I still spend time in implementation; technical direction is stronger when it stays connected to the code and the people shipping it.
I start by making the constraints and risks explicit. Then I instrument the result and let evidence change the plan.
Working principles
02
Design beyond the code
A design is incomplete if it ignores ownership, release practice, team incentives, or the cost of changing it later.
03
Make the good path easy
Standards matter only when teams can apply them during ordinary delivery, without depending on a few people to rescue the work.
Experience
From enterprise systems to global platforms.
Mar 2022 — Present
Engineering Manager, EMEA
Under Armour
Built the EMEA engineering organisation and led an international headless-commerce transformation while staying involved in architecture and delivery.
Amsterdam, Netherlands
2023 — Present
Founder & AI Engineer
Tricodelabs
Independent product and applied AI work across coding-agent systems, open-weight models, multimodal production, and shipped software.
Netherlands
Sep 2021 — Mar 2022
Senior Engineer & Architect
Ordina B.V.
Led architecture work on a high-traffic Dutch retail platform, connecting commerce systems with enterprise operations.
Amsterdam, Netherlands
Apr 2020 — Aug 2021
Senior Engineer & Architect
Bugaboo International
Architected multi-region commerce capabilities for a global direct-to-consumer storefront.
Amsterdam, Netherlands
Sep 2019 — Apr 2020
Developer & Architect
DEPT Agency
Delivered commerce integrations and reusable platform capabilities for international client teams.
Amsterdam and Rotterdam, Netherlands
2017 — 2019
Solutions Architect & Developer
OSF Global Services
Led enterprise commerce delivery and helped junior engineers become productive team members.
Lille, France and İzmir, Türkiye
2010 — 2017
Software Engineer, Java Developer & R&D Engineer
Accenture, Eteration, IND Bilişim, and Atiker Yazılım
Early engineering roles across enterprise systems, banking platforms, Java development, and applied C++ research.
Türkiye
Beyond the work
Applied AI research
I test coding-agent workflows, open-weight models, and multimodal tools against real product constraints.
Product craft
I enjoy the point where architecture, interaction design, user feedback, and the details of shipping meet.
Web performance
I treat speed, resilience, and accessibility as product qualities, not launch-day checks.
Chess
I play for the pattern recognition, the trade-offs, and the discipline of looking beyond the obvious move.
Table tennis
I enjoy the fast feedback, small adjustments, and consistency the game rewards.
Swimming
My preferred way to step away from a screen and reset my attention.
Football
A lifelong interest in the game, especially the movement and decisions away from the ball.
You can also find my work on GitHub and my professional history onLinkedIn.